How Trust Pillars Work
Every contractor on Vfane chooses trust pillars that represent their strengths. Vfane independently checks each verified pillar against a named source — government records, official directories, public platforms, or documents the contractor submits that we review.
What are trust pillars?
Trust pillars are specific data points about a contractor's business. Each contractor selects 3 to 7 pillars from a pool of 12, grouped into four categories:
Business Foundation
- Years in Business
- Business Insurance
- Professional Credentials
- Permit Track Record
Technical Excellence
- Manufacturer Certifications
- Labor Warranty
- Material Warranty
Customer Experience
- Response Commitment
- Financing Options
- Language Capabilities
Reputation Bridge
- Google Review Score
- BBB Rating
Verified vs Stated
Independently checked by Vfane against a named source — a government record (TX Secretary of State), an official directory (RCAT, manufacturer portals), a public platform (Google Business Profile, BBB), or documentation the contractor submits that Vfane reviews (insurance, license). The source is cited.
Information the contractor provides about their own business. Not yet independently verified — shown neutrally, never as a mark against the contractor. A stated pillar earns the Verified badge when Vfane confirms the data against its source.
Important:"Verified" means Vfane has confirmed the data point against the named source. It does NOT constitute an endorsement, recommendation, or guarantee of work quality. Always verify credentials independently before signing a contract.
How matching works
V Advisor learns your needs
Through conversation, V Advisor understands your project type, urgency, and priorities.
Your priorities shape the ranking
Different homeowners value different things. The algorithm weights pillars based on your stated preferences.
All contractors are ranked
Every contractor receives the same pool consideration. Your profile only changes the order — it never excludes anyone.
Data accuracy
Pillar data is checked by manual review, and corrected when it is found to be inaccurate.
Vfane collects data from TX Secretary of State, BBB, Google Business Profile, and manufacturer directories. Each verification is dated and may not reflect the most current status.
Legal note
Vfane is not a consumer reporting agency under the Fair Credit Reporting Act. Vfane scores businesses, not individuals. Data is not furnished to third parties. Verification does not constitute endorsement.