Google Reviews pillar — imported external reputation, cold-start bridge

When Vfane verifies this pillar, a person opens the business's public Google listing and records the star rating and review count shown, along with the date it was checked. This pillar exists specifically to solve the "cold-start" problem: a contractor new to Vfane has no Vfane-native endorsements yet, but may have years of Google reviews from real customers. Rather than making that existing reputation invisible until Vfane traffic catches up, the pillar imports it. Once a contractor has built enough in-platform reputation through Vfane's positive-only review system, they can choose to swap this pillar out for a different selection from the pool of 12. Google reviews are a useful signal but imperfect — star ratings can be inflated by prompted reviews or eroded by unresolved issues, and volume alone doesn't reveal recency. Homeowners weighing this pillar typically look at both the rating and review volume together, and skim recent reviews for current relevance. [Source: Google Business Profile; Vfane TSE 2.0 pillar framework]