Google Reviews pillar — imported external reputation, cold-start bridge

Vfane does not verify this pillar. The rating and review count come from the contractor and appear as Stated by contractor; a homeowner can check them against the business's public Google listing. This pillar exists specifically to solve the "cold-start" problem: a contractor new to Vfane has no Vfane-native endorsements yet, but may have years of Google reviews from real customers. Rather than making that existing reputation invisible until Vfane traffic catches up, the pillar lets the contractor state it. Once a contractor has built enough in-platform reputation through Vfane's positive-only review system, they can choose to swap this pillar out for a different selection from the pool of 12. Google reviews are a useful signal but imperfect — star ratings can be inflated by prompted reviews or eroded by unresolved issues, and volume alone doesn't reveal recency. Homeowners weighing this pillar typically look at both the rating and review volume together, and skim recent reviews for current relevance. [Source: Google Business Profile; Vfane TSE 2.0 pillar framework]